PETER S. CROSBY
245 East 25th St., #12A; New York, NY, 10010; 650.533.3313;
To communicate globally using media integrated with information technology.
To connect diverse people into dynamic communities and meaningful ventures.
To affect social change with profits for good.
Serial entrepreneur in profit and nonprofit environments with executive leadership in strategic planning, fundraising, earned revenues, multi-media & web technologies.
Operations management of up to 50 employees / $4 Mil. annual budgets delivering retail, media, Internet & community tech services in local, global & virtual settings.
Board Director / Advisor for non-profits such as Social Enterprise Alliance (Chair, 2004 Convention), TechSoup.org, Women’s Tech Cluster and Social Fusion.
Funding solicitations from private investors (Angel Investors), VCs (Chase/H&Q, EDventures, FlatIronCapital, meVC); Corps. (Intel, IBM, UPS); Foundations (Skoll, Omidyar, Google, Rockefeller, Kellogg); governing agencies (USAID, CNS, CPB).
International: Asia – Journalism/Education in Asia (8 yrs); Japanese / Chinese skills.
Africa – Integrated Health Vector Needs Analysis & Research Management (1 year).
India – Strategic Global Leadership Alliance: Group Leader training college students.
ALL TOGETHER NOW: Strategic Media & Technology Consulting; New York & S.F.
Managing Principal; (Intermittently: 2001-Present) Sample Clients include:
- Interra Project:
- Strategic planning & fundraising for nonprofit credit card
- Generation of online investor database for virtual team
- Tides Foundation / Groundspring.org:
- Led TechRocks’ merger using Omidyar / Skoll funding
- Strategic planning of tech services & development
- Bay Area Video Coalition:
- Raise foundation funds to transform GirlGeeks.com to .org
- Strategize women’s media migration to web-training .org
- American Civil Liberties Union:
- Strategize distributed email marketing operations
- Develop Internet email / donor database sharing system
- Anglican Malaria Project:
- Assess needs of Southern Africa anti-malaria programs
- Generate partnerships with local leaders, funders & NGOs
INTERNATIONAL RESCUE COMMITEE: Global Relief Services; New York, NY
Chief Technology Officer; 2005-2007
* Generated 3-year all-org technology plan that received 87% increase in IT spending
* Restructured / grew IT team (8 >14) including first regional IT management in Africa
* Integrated website, regional fundraising & distance learning tech into new intranet
SENIORNET.ORG: Technology Learning Centers; San Francisco, CA
Chief Executive Officer; Interim – 2004
* Led strategic repositioning of non-profit technology training centers (200 worldwide)
* Generated new grant, corporate and earned revenue sources while cutting expenses 35%
* Challenged Board to higher standards of accountability, transparency and fundraising.
TECH ROCKS: Rockefeller Family Fund Organization; San Francisco & New York
Chief Operating Officer; 2001-2003
* Led restructuring of non-profit CRM software / consulting services provider
* Generated new foundation and earned revenue sources while cutting expenses 55%
* Managed finance/admin/legal, partnering, training, support and web relaunch
GIRLGEEKS.com/org: Career Success for Women in IT; San Francisco (Startup/Asset Sale)
-Facilitated M&A strategy in recruiting and e-training industries
-Secured and negotiated Angel, Series A and Bridge financings
-Strategic Partnering with MSN, RealMedia, iVillage, Intel, COMDEX
-Business planning, P&L, accounting, admin, legal, IP & contracting
-Launched initial web site + four redesigns with host, backend & db
CHANNEL A.com: Online Access to Asia; San Francisco, CA (Startup-Sold)
Business Site Architect / Producer / Product Manager; 1997
* Overhauled site structure & partnerships to generate crucial revenue in 100 days
* Strategized, designed & implemented website content, navigation & e-commerce
BELLY OF THE DRAGON: Multimedia Documentary; Beijing to Hong Kong (Startup)
Executive Producer / Director / Writer / Photo & video-grapher; 1993-1996
* Co-produced National Geographic Explorer's television program of cross-China
documentary bicycle journey and 12-part series for Monitor Radio's Early Edition
* Sponsored by Canon, Fuji Film, Burson-Marsteller and other corporate partners.
TOKYO JOURNAL + TOKYO TIME OUTMagazines: Tokyo (Startup)
Managing Editor + Editor-in-Chief; 1990-1993
* Managed editorial / production of Japan's largest English language magazine
* Commissioned features, rewrote articles and edited 64-96 page, spot-color monthlies
GLOBALINX / INTERNATIONAL EDUCATION SERVICES: Los Angeles / Tokyo
Partner / Business Seminar Leader / Writer; 1987-1989
* Marketing services for media, entertainment, & cross-cultural training industries
* Scripted NHK Radio weekly programs: Business English Conversations
TRINITY COLLEGE: B.A., Economics (Hartford, CT)
UNIV. OF CALIF./L.A. - EXTENSION: Journalism; Master’s Certificate Program
BEIJING FILM ACADEMY: Chinese Language & Filmmaking; Six-month Intensive
KANAZAWA UNIVERSITY: Japanese Language; Intensive Trimester
Public Speaking Appearances:
Social Enterprise Alliance; UN Development Program, U.S. Chamber of Commerce; COMDEX; National Technology Enterprise Network; SANGONeT, Glide Church.
Articles Published In:
The Los Angeles Times, The Asian Wall Street Journal, Social Enterprise Reporter, EC-Japan Newsletter, AsiaWeek, National Geographic Traveler, and in-flight magazines.
The Wall Street Journal, San Francisco Chronicle, Fast Company, People; BBC’s World News, NPR’s Tech Nation, Monitor Radio; National Geographic TV Explorer, Tech TV.
Conversational French, Japanese & Chinese; Advanced computer/website/PDA systems; Digital Photo/Video production; AFTRA/SAG; FirstAid/CPR/PADI; Yoga; Gospel Choir
Personal website: www.pscrosby.com
LinkedIn profile: www.linkedin.com/in/pscrosby
TV Producer sample: www.pscrosby.com/belly/belly.html
Public Speaking samples: www.pscrosby.com/community/nonprofit.html
contacts are available upon request.