P.S. Crosby

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PRODUCER'S NOTE

Yup, that's me, Peter Sherman Crosby, Business Producer.

You can call me "Cros." Most people do. The other's a bit much, huh? But I couldn't find a simple nom d' e-mail when 1 returned Stateside in 1995, so I went back to ye old birth certificate. Now I'm so busy, I shortened my name.

Anyway, this identity thing came over me after seven years of working around Asia. Editing magazines mostly, and doing photojournalism about business, politics, culture and travel -- from Tokyo to Phnom Penh to Panmunjom.

Arriving in the US, I felt a kind of reverse culture-shock or some such. Bowled over by the bulk of Americans, baffled by shelves of non-fat whatever (I mean really, cream cheese?!?), and mesmerized by God knows how many cable TV channels, I was awed by the wonders of the US of A -- and by its ignorance of Asia. It made me glad to be home, and acutely aware of how important local, on the-ground knowledge is -- in the States or the "Far East."

Not only is Asia far away for most of us, it seems different, and hard to access in many ways. So knowledge, more so than data, is critical for doing well in business there. Understanding cultural norms and possessing insight with which to handle them can make all the difference

That's where we at ChannelA come in. We can help you in Asia. We're working overtime, all the time, to give our readers, our viewers, our ah . . . surfers the content, connections and tools needed for a leg up in the region's business through new departments here: Who's Who introduces the power players, while Gimme Guanxi and Say What? give tips on what to do and say. Expat Dispatch offers real perspective from the field.

And, if you e-mail me what you want to know, to do, or to buy from Asia, I'll do my best to help you! Meanwhile, I recommend reading Eastern Standard Time, the hippest guide to things Asian that I've ever read.

Til next week, Press On! Or, in Japanese: Ganbafte!

Cros
Peter S. Crosby



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