Yup, that's me,
Peter Sherman Crosby, Business Producer.
You can call
me "Cros." Most people do. The other's a bit much, huh? But I couldn't
find a simple nom d' e-mail when 1 returned Stateside in 1995, so
I went back to ye old birth certificate. Now I'm so busy, I shortened
identity thing came over me after seven years of working around
Asia. Editing magazines mostly, and doing photojournalism about
business, politics, culture and travel -- from Tokyo to Phnom Penh
the US, I felt a kind of reverse culture-shock or some such. Bowled
over by the bulk of Americans, baffled by shelves of non-fat whatever
(I mean really, cream cheese?!?), and mesmerized by God knows how
many cable TV channels, I was awed by the wonders of the US of A
-- and by its ignorance of Asia. It made me glad to be home, and
acutely aware of how important local, on the-ground knowledge is
-- in the States or the "Far East."
Not only is
Asia far away for most of us, it seems different, and hard to access
in many ways. So knowledge, more so than data, is critical for doing
well in business there. Understanding cultural norms and possessing
insight with which to handle them can make all the difference
we at ChannelA come in. We can help you in Asia. We're working overtime,
all the time, to give our readers, our viewers, our ah . . . surfers
the content, connections and tools needed for a leg up in the region's
business through new departments here: Who's Who introduces the
power players, while Gimme Guanxi and Say What? give tips on what
to do and say. Expat Dispatch offers real perspective from the field.
And, if you
e-mail me what you want to know, to do, or to buy from Asia, I'll
do my best to help you! Meanwhile, I recommend reading Eastern Standard
Time, the hippest guide to things Asian that I've ever read.
Til next week,
Press On! Or, in Japanese: Ganbafte!
Peter S. Crosby